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My Place Realty recently announced the launch of our resident services portal for tenants. Now tenants can make rent payments online, check the status of those payments and review their payment history. To make the service effortless, tenants can download the app right on to their smartphones for access at any time.
In a competitive market, this, and other technology is helping property managers maintain tenant satisfaction. We are always looking for new, innovative ways to attract renters and make life easier for our current tenants. Through access to technology, we can make ourselves stand out from the competition when we make it a part of the renting experience.
Technology plays a large part in every stage of a renter’s experience, beginning with how potential tenants find and apply for apartments. It’s not surprising that residents begin their search for the perfect rental online. For property managers, this highlights the importance of making listings as easy to find as possible.
In terms of property maintenance, 24 hour service is key to showing tenants you value their loyalty. When tenants find it hard to get in touch with the landlord or property manager, it can be disconcerting. One technology option you can offer your tenants is an online tenant portal. This is a tool that is beneficial in part because it allows tenants to send in maintenance requests at any hour of the day; and it ensures the staff receives the message immediately. In turn, tenants are ensured that we never miss a maintenance call.
Another way to harness technology to improve tenant experience is by creating an online community that connects renters living in the same building or property. For example, establishing an online platform where tenants can interact through discussions, message boards and can make comments helps to build a sense of camaraderie; it also improves communication between the tenant and the property manager.
Finally, online forums help tenants find out about contests, events and amenities that they may not otherwise be aware of. They can also help build excitement and discussion leading up to the event, boosting engagement and participation.
The most important takeaway is that you are showing your tenants that you are listening to them. Technology has certainly helped property managers create happier, more satisfied tenants.